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DS Casting Logo

DS Casting is a professional casting team for actors and extras, working with film and television projects in Lithuania and abroad. The company helps creators find the most suitable talent that matches the project’s concept, directorial vision, and creative requirements.
The team stands out for its individual approach to each project and strong attention to casting quality, ensuring smooth collaboration with directors and producers.
Our Services
Brandbook
Branding
Graphic Design
Logo
Logo Design
DataMarch 2023
ClientDS Casting
IndustryActor Casting
Project duration2 weeks
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Project Objective

The goal of the project was to create a clear, recognizable, and professional logo that directly relates to the film industry and the casting process. The logo was intended to convey attention to detail, creative focus, and a high standard of casting quality.
It was also important that the visual identity be versatile and easily adaptable across different formats—from digital communication to film credits and print materials.

Creative Process

During the logo development, the main visual motif became a camera lens and aperture—a clear metaphor for the world of cinema, focus, and selection. The circular form symbolizes a closed, controlled process, while the internal geometric lines represent a purposeful and structured approach to talent casting.
The contrast of black and white enhances the sense of professionalism, clarity, and visual precision, referencing cinematic aesthetics and framing principles.

Final Result

The result is a strong, minimalist, and industry-specific DS Casting logo that clearly communicates the company’s core activity—professional casting for film and television projects. The central “DS” accent combined with the lens symbolism creates a clear and easily recognizable mark.
The logo performs effectively across digital platforms, social media, project presentations, and film industry communication, reinforcing DS Casting’s professional image.